Applying to SoCap

**Disclaimer**: 
This is not an ordinary assignment. It requires a great deal of thought and 
effort from your end. It's intentionally difficult and tedious, given the time     limit (48h). It's meant to filter out mediocrity and bring out excellence.

We're extremely picky about the people we hire. If this seems discouraging, it's   meant to. If you're confident you can do this anyway, that's a great sign that     you'll fit right in. 

We've made this assignment as in-depth as possible, to help you to deliver your    best work. Please go through all the references thoroughly before you begin.
Go crazy!

What to expect

A quick note on what Social Capital does and what to expect from this assignment:

https://fathom.video/share/iFoxvuDcLDSAeZyafpPACj5hCBsqtvtt

There are two key parts to each launch: nailing the launch video and scouting the right creators to post about it. The assignment has been divided into the same two parts.

Part I: The Storyboard

The launch video is the essence of the entire launch. It needs to be eye-catching for the audience to watch, convey the product’s best features and ultimately drive customers.

Each company has different goals they aim to accomplish from a launch, which by extension means that each storyboard has a different goal. These could be:

Create hype around the product: The main focus here is to get maximum virality and reach as many eyeballs as possible.
Get leads for demos: This applies to enterprises. They can request for a demo, which translates into direct business for the company.
Generate sales: Direct user sign ups. Aim is to get as many new customers as possible.